About us

Wishful is what you aspire for! It’s a wish that comes directly from the heart. It is a magic to believe in. It’s beautiful, exclusive and something so ethereal that it feels almost unreal. Wishful is as wishes go! When seeking out ultimate dream couture for women today, Wishful offers an amazing experience.

Conceptualized in September 2006, Wishful, a part of TCNS Clothing Co. Limited, is the premium occasion wear brand for modern Indian women. From being retailed as a shop in shops brand under W to opening its exclusive brand store with its own design philosophy and mindshare, Wishful has been one of the unique journeys of TCNS. It has carved its own niche by offering premium, elaborate and exclusive occasion wear.

Today, as Indian festivals have transformed into a more modern connotation and setting, Wishful has been increasingly finding its space not only at formal gatherings, but also as festive dressing.

The brand is expanding its reach with an exclusive store at South Extension and Ambience Mall, Vasant Kunj, New Delhi. It is also retailed through 300 plus exclusive brand outlets of W and multiple brand outlets like Shoppers Stop, Lifestyle, Pantaloons & Central. Wishful strengthens its identity as a readymade occasion wear brand that is not bling, but with modern sensibilities and a refined taste.

Wishful is not just what you get, Wishful is what you aspire for!